MassTer – Your Modelling Engine
Advanced Marketing Mix Modelling Without Coding
MassTer is the core of the MASS Analytics Software Suite, designed to help businesses measure and understand the drivers of marketing performance. It provides an intuitive, end-to-end platform for building, validating, and optimising Marketing Mix Models, empowering you to make confident, data-driven decisions.
Advanced Modelling Features
Nested Modelling
Multiplicative Modelling & Synergy Analysis
Hierarchical Modelling
AI Automodeler
Robust Validation
Meet the all-new MassTer 4
MassTer 4 brings a new level of transparency, flexibility, and precision to MMM – empowering brands to take full control of their marketing measurement.
Support & Training
Detailed documentation and workshops for your team.
Dedicated Client Partner for ongoing guidance.
Help desk, knowledge base, and SLA-backed support.
Why MassTer
Advanced & End-to-End
From raw data to actionable insights, built for analysts and business users.
Flexible & Scalable
Customised modelling, frequent updates, and multi-KPI support.
Actionable Insights
Granular decomposition of base effects, channel contributions, and synergies.
Neutral & Reliable
Exclusively developed by MASS Analytics, ensuring unbiased insights.
How It Works
1
Connect Your Data
Pull in marketing, sales, and external data from any source.
2
Build Advanced Models
Apply transformations, nested and multiplicative modelling, and hierarchical structures.
3
Validate & Refine
Ensure robustness with in-sample, out-of-sample, and cross-validation methods.
4
Report & Act
Share actionable insights via dashboards and reports.
One Suite. Three Complementary Solutions.
MassFeeds
Data Preparation Made Easy
- Automatically prepare data from multiple formats and sources.
- Accelerate your MMM projects with automated data pipelines.
- Reduce manual work and ensure your data is accurate, clean, and ready for analysis.
MassTer
The Modelling Engine
- Build accurate Marketing Mix Models without coding.
- Analyse historical marketing and sales data with advanced statistical techniques and machine learning.
- Create models tailored to your business, including nested KPIs, synergy effects, and channel-specific insights.
Insight
The Optimisation Platform
- Turn model outputs into clear, actionable strategies.
- Simulate different scenarios, optimise budgets, and explore ROI across channels, campaigns, and periods.
- Visualise performance with interactive dashboards, saturation and ROI curves, and what-if scenarios.
Why Choose the Suite
Integrated & Seamless
MassFeeds, MassTer, and Insight work together as one system. Data flows smoothly from preparation to modelling to optimisation, giving you a continuous feedback loop from raw inputs to business decisions.
End-to-End Workflow
From automated data prep to model building, reporting, and optimisation, the suite supports every stage of marketing measurement.
Flexible & Scalable
Whether you’re an analyst running detailed models or a business user exploring scenarios, the suite adapts to your needs and grows with your organisation.
Neutral & Reliable
Exclusively developed and maintained by MASS Analytics, the suite ensures unbiased insights and business-neutral recommendations.
Actionable Insights
Granular dashboards, automated updates, and integrated Lift Test validation mean your marketing decisions are always backed by the latest evidence.
Stop waiting for answers.
Start running Always-On.
Book a demo today and see how MASS Analytics can help you move past static MMM and into insights that are always ready.