MassTer Insight

Optimise, Simulate, and Plan with Confidence.

MassTer Insight is the cloud-based SaaS platform in the MASS Analytics Suite, designed to turn Marketing Mix Model outputs into clear, actionable strategies. It enables business users to explore scenarios, optimise budgets, and make confident marketing decisions—without needing coding or deep statistical expertise.

Key Capabilities

Scenario Simulation & Forecasting

  • Test different investment levels across channels, campaigns, and periods.
  • Forecast outcomes for multiple what-if scenarios to understand potential impacts.
  • Account for both media and non-media factors when exploring scenarios.

Optimisation & Budget Allocation

  • Run constrained optimisation across channels and time periods.
  • Maximise ROI, profit, or other KPIs with flexible constraints like minimum/maximum budgets.
  • Consider synergies between channels in multiplicative models.

Visualisation & Reporting

  • Interactive dashboards for quick insights into channel performance, saturation, ROI, and marginal ROI.
  • Granular reporting by period (week, month, quarter), segment, or channel type.
  • Export results for BI platforms like Tableau or Power BI.

Integration with MassTer Models

  • Pull model outputs directly from MassTer for seamless analysis.
  • Apply prior insights, lift test results, and business knowledge to fine-tune scenarios.
  • Flexible Auto Modeller explores multiple transformations for optimal modelling alignment.

User Empowerment

  • Cloud-based and intuitive interface for business users.
  • Supports data-driven decision-making across teams without needing advanced statistical skills.
  • Continuous updates ensure the platform reflects current market conditions.

Why MassTer Insight

Actionable & Intuitive

Translate complex model outputs into strategies anyone on the team can use.

Integrated & Seamless

Works hand-in-hand with MassTer for end-to-end marketing optimisation.

Flexible & Scenario-Driven

Explore unlimited what-if questions to test investment strategies before acting.

Real-Time Insights

Optimisation and dashboards reflect current market dynamics and updated model outputs.

How Insight Works

1

Import Model Outputs

Pull results from MassTer or other validated sources.

2

Simulate Scenarios

Test budgets, channel mixes, and timing to forecast potential outcomes.

3

Optimise Investments

Run automated constrained optimisation to maximise ROI or profit.

4

Visualise & Decide

Use interactive dashboards and granular reports to guide marketing strategy.

Support & Training

Onboarding sessions to familiarise your team with scenario simulation and optimisation.

Dedicated Client Partner for ongoing guidance.

Help desk, knowledge base, and SLA-backed support for reliable assistance.

One Suite. Three Complementary Solutions.

MassFeeds

Data Preparation Made Easy

  • Automatically prepare data from multiple formats and sources. 
  • Accelerate your MMM projects with automated data pipelines. 
  • Reduce manual work and ensure your data is accurate, clean, and ready for analysis. 

MassTer

The Modelling Engine

  • Build accurate Marketing Mix Models without coding. 
  • Analyse historical marketing and sales data with advanced statistical techniques and machine learning. 
  • Create models tailored to your business, including nested KPIs, synergy effects, and channel-specific insights. 

Insight

The Optimisation Platform

  • Turn model outputs into clear, actionable strategies. 
  • Simulate different scenarios, optimise budgets, and explore ROI across channels, campaigns, and periods. 
  • Visualise performance with interactive dashboards, saturation and ROI curves, and what-if scenarios.  

Why Choose 
the Suite

Integrated & Seamless

MassFeeds, MassTer, and Insight work together as one system. Data flows smoothly from preparation to modelling to optimisation, giving you a continuous feedback loop from raw inputs to business decisions.

End-to-End MMM Workflow

From automated data prep to model building, reporting, and optimisation, the suite supports every stage of marketing measurement.

Flexible & Scalable

Whether you’re an analyst running detailed models or a business user exploring scenarios, the suite adapts to your needs and grows with your organisation.

Neutral & Reliable

Exclusively developed and maintained by MASS Analytics, the suite ensures unbiased insights and business-neutral recommendations.

Actionable Insights

Granular dashboards, automated updates, and integrated Lift Test validation mean your marketing decisions are always backed by the latest evidence.

Stop waiting for answers.
Start running Always-On.

Book a demo today and see how MASS Analytics can help you move past static MMM and into insights that are always ready.

Book a Demo