MassFeeds

Automate Your Data Preparation.

MassFeeds is the specialised data preparation software in the MASS Analytics Suite. It accelerates Marketing Mix Modeling (MMM) projects by automatically cleaning, structuring, and preparing data from multiple sources and formats, so your models are always ready for analysis.

Key Capabilities

Automated Data Preparation

  • Quickly process marketing, sales, and external data for modelling. 
  • Standardise multiple formats into a unified structure for seamless integration. 
  • Reduce manual work, errors, and time spent on data wrangling. 

Data Pipelines

  • Create automated pipelines to continuously prepare and update data for MMM projects. 
  • Handle recurring data feeds efficiently, ensuring models are always up to date. 
  • Integrate with internal platforms and external sources, including ad platforms, analytics tools, and CRM systems. 

Flexible & Scalable

  • Designed for small projects or enterprise-scale MMM initiatives. 
  • Supports multiple formats, sources, and complex transformations. 
  • Easily scales as your data needs grow. 

Seamless Integration with MassTer

  • Outputs are fully compatible with MassTer for model building. 
  • Ensures that data is clean, consistent, and ready for advanced modelling and optimisation. 

Why MassFeeds

Fast & Efficient

Automates repetitive data preparation tasks so your team can focus on analysis.

Reliable & Accurate

Reduces errors and ensures consistent, high-quality data.

Integrated & Scalable

Works seamlessly with MassTer and the MASS Analytics Suite.

Flexible

Handles multiple sources, formats, and transformations for complex MMM datasets.

How MassFeeds Works

1

Connect Your Data Sources

Bring in marketing, sales, and external data from any platform.

2

Automate Preparation

Apply cleaning, structuring, and transformation rules automatically.

3

Create Pipelines

Set up recurring processes to keep data updated and ready for analysis.

4

Feed into Models

Deliver clean, structured data directly to MassTer for advanced modelling.

Support & Training

Onboarding sessions to help your team set up automated pipelines.

Dedicated Customer Success consultants for ongoing guidance.

Help desk, knowledge base, and SLA-backed support to ensure smooth operation.

One Suite. Three Complementary Solutions.

MassFeeds

Data Preparation Made Easy

  • Automatically prepare data from multiple formats and sources. 
  • Accelerate your MMM projects with automated data pipelines. 
  • Reduce manual work and ensure your data is accurate, clean, and ready for analysis. 

MassTer

The Modelling Engine

  • Build accurate Marketing Mix Models without coding. 
  • Analyse historical marketing and sales data with advanced statistical techniques and machine learning. 
  • Create models tailored to your business, including nested KPIs, synergy effects, and channel-specific insights. 

Insight

The Optimisation Platform

  • Turn model outputs into clear, actionable strategies. 
  • Simulate different scenarios, optimise budgets, and explore ROI across channels, campaigns, and periods. 
  • Visualise performance with interactive dashboards, saturation and ROI curves, and what-if scenarios.  

Why Choose 
the Suite

Integrated & Seamless

MassFeeds, MassTer, and Insight work together as one system. Data flows smoothly from preparation to modelling to optimisation, giving you a continuous feedback loop from raw inputs to business decisions.

End-to-End MMM Workflow

From automated data prep to model building, reporting, and optimisation, the suite supports every stage of marketing measurement.

Flexible & Scalable

Whether you’re an analyst running detailed models or a business user exploring scenarios, the suite adapts to your needs and grows with your organisation.

Neutral & Reliable

Exclusively developed and maintained by MASS Analytics, the suite ensures unbiased insights and business-neutral recommendations.

Actionable Insights

Granular dashboards, automated updates, and integrated Lift Test validation mean your marketing decisions are always backed by the latest evidence.

Stop waiting for answers.
Start running Always-On.

Book a demo today and see how MASS Analytics can help you move past static MMM and into insights that are always ready.

Book a Demo