The client in this case study is an international airline based in Europe. Our collaboration with them yielded a 17% increase in their Marketing ROI and a solid understanding of their marketing mix. This was backed by insights that were driven from the models created by Marketing Mix Modeling experts from MASS Analytics.
A substantial portion of any MMM project turnaround is the cleaning and harmonization of a large amount of data tracked from various heterogeneous sources. That…
A Successful Recipe for MMM in-housing in CPG Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity…
Measuring Marketing Effectiveness for a Charitable Organization A large British charity helps hundreds of children battle the most complex illnesses…
Pharma: Optimizing Media Spending to Maximize ROI A major pharmaceutical client reached out to MASS Analytics to run a marketing…
Measuring Sales Drivers & ROI A leading brand used MassTer to uncover the drivers of their sales, measure the ROI…