Last week, more than 180 professionals, from brands to agency side marketers joined our MMM Academy webinar on an important topic in today’s measurement landscape: How to upskill analytics teams for lasting, scalable impact. The discussion, led by Ramla Jarrar, Co-Founder and President of MASS Analytics, went beyond methodology to explore what it really takes
On 21 May 2025, we hosted a webinar on how to measure creative effectiveness within MMM. We had a lively session led by Dr. Ramla Jarrar, co-founder of MASS Analytics, alongside Ian Forrester, CEO of DAIVID, who’s spent years figuring out how to decode the science behind great advertising. Here’s a quick recap of what
Here’s a quick recap of what went down when Ramla Jarrar (MASS Analytics), Rick Bruner (Central Control), and Talgat Mussin came together to talk about one of the biggest shifts happening in marketing measurement today: bringing Marketing Mix Modeling and ad experiments together. Why this topic matters For years, marketers have been stuck trying to
Our latest webinar brought together some of the brightest minds in marketing measurement to talk about the new era of Marketing Mix Modeling (MMM) and how it’s evolving fast to meet the challenges of a cookieless world. The session featured Dr. Ramla Jarrar, Co-founder and CEO of MASS Analytics, Alice Sylvester, Partner at Sequent Partners,
Kellogg’s is a prime example of how a Consumer Processed Goods (CPG) brand leverage Agile Marketing Mix Modeling to increase ROI in record time. To illustrate how Marketing Mix Models can be used for ROI Optimization, we invited Mr. Ajay Ahuja to our first 2021 MASS Analytics webinar
The role of measurement in overcoming crisis came across as a crucial topic that our audience wanted us to cover and elaborate more on. Therefore, the objective of this webinar is to present how Marketing Measurement can help overcome the COVID-19 crisis