2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19 pandemic influences consumers behavior in all aspects: What we shop, where and how. Despite the glimpse of hope that we will overcome the COVID-19 crisis, brands baselines might not get back to
Discover the power of reliable ground truth data for your Marketing Mix Modeling (MMM) needs. By utilizing information that is known to be real and true, provided by direct observation and measurement, you can enhance the accuracy and effectiveness of your MMM models. Gain strategic insights, refine marketing strategies, and optimize customer journeys with the…
In the world of agile marketing measurement, success and efficiency go hand in hand. With the ability to quickly respond to business changes and stakeholders’ demands, agility becomes the new business building block. But what drives the need for agile marketing measurement? Faster product delivery, continuous improvement of customer satisfaction, and higher flexibility are just…
Our CTO Dr. Firas Jabloun gave a presentation alongside Senior Director of Advanced Analytics and Decision Sciences at Sam’s Club, Markus Dmytrzak. Entitled “Balancing the Role of the Agency, In-House Teams & Tech Partners”, the presentation illustrated a more agile Marketing Mix Modeling (MMM) workflow
The COVID-19 pandemic has massively impacted consumer behavior and Marketing professionals need to adjust to these changes in a fast and efficient way. The objective of our presentation was to explain how to get faster data-driven insights from Marketing Mix Modeling projects
The role of measurement in overcoming crisis came across as a crucial topic that our audience wanted us to cover and elaborate more on. Therefore, the objective of this webinar is to present how Marketing Measurement can help overcome the COVID-19 crisis
COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & Analytics at Unilever, “COVID-19 has accelerated what could be a 10 years’ worth of change”. This unexpected change has also affected massively the marketing industry. A wide range of advertisers had to adapt their marketing
Discover the power of Marketing Mix Modeling with Paul Baker, an esteemed guru and world expert in Media and Marketing Effectiveness. As a former CEO of OHAL for over thirty years and Global CEO since 2001, Paul brings his wealth of knowledge and experience to help you navigate the impact of the COVID-19 outbreak on…
Krishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements across Asia-Pacific. His focus for the last 8 years at MediaCom Singapore has been on nurturing teams to design products and solutions using data and technology at scale, to enable brands to grow. How is
THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held in Poland on the 20–21 March 2018, an interesting debate about “To build or not to build your own software?” was initiated when the speaker introduced the pros and cons of each position. Creating an