A major retailer wanted to create a unified measurement framework where all measurement methods are brought together. To achieve that goal, the company teamed up with MASS Analytics to better align the different tools and methodologies used. The key goals behind this collaboration were to achieve higher MROI across the measurement framework and better implementation efficiency.
A substantial portion of any MMM project turnaround is the cleaning and harmonization of a large amount of data tracked from various heterogeneous sources. That…
A Successful Recipe for MMM in-housing in CPG Advertisers willing to bring the MMM capability in-house often feel an unfamiliarity…
Measuring Marketing Effectiveness for a Charitable Organization A large British charity helps hundreds of children battle the most complex illnesses…
Pharma: Optimizing Media Spending to Maximize ROI A major pharmaceutical client reached out to MASS Analytics to run a marketing…
Measuring Sales Drivers & ROI A leading brand used MassTer to uncover the drivers of their sales, measure the ROI…